Have you ever wondered why some search results come with a unique information column on the right-side panel?
These are what Google refers to as knowledge panels, and they usually appear when you search for entities like celebrities, places, organizations, or famous characters. Among the details provided here are:
Links to various pages, websites, or social media handles
An overview of bio information
Other data available on the web
The power of Google knowledge panel
Visibility matters on the internet, and as a business or CEO that wants to dominate Google search results, you need to create a Google knowledge panel. This will then make your brand become more popular and enable you to attract more traffic from the right quarters.
In essence, Google knowledge panel is an internet billboard that tells people who you are or about your business. Since this information is Google verified, it portrays your business’s credibility and gives you an edge in the market.
How does a brand appear in the Google knowledge panel?
It is no brainer that Google retains the authority to determine who appears on the knowledge panel. Still, there are steps to be taken to increase the chances of appearing on this panel.
So, how do you go about this?
· Local business
As a business that wants a local panel, you will need to:
Open and verify a “Google My Business” account. The first step to building a knowledge graph for your business is by ensuring that Google has all the relevant information. This is best done by opening a “Google My Business” account, verifying it, and providing as much detail about it.
Verify your website with Google Search Console and implement schema markup. Since Google uses a broad knowledge graph to determine who appears on the Google knowledge panel, you need to have a verified website. By doing this, Google starts creating a connection to the activities of the business on the internet. This is to be complemented by having structured data on your site for Google to study its content easily.
Strive to boost your site’s authority and have user-centric content. You need to build a high authority site with links to reputable third-party websites and pages such as Wikipedia. The content available on the site should also be user-centric to attract more attention.
· Brand business
If you are a CEO or entrepreneur who wants to have a knowledgeable panel as most famous people do, you can improve your chances by:
Having official social media channels and a Wikipedia page. There is a need to command authority as an individual and this is best built by having official pages recognized by Google.
Official mentions in high-authority websites and links to your work or accomplishments. If you have been mentioned in top-ranking websites and respected pages such as Forbes, Bloomberg, or Investopedia, Google will be interested in your activities. These mentions should also contain lots of information about you and pictures for Google to pick-up.
All the effort towards creating a Google knowledge panel is meant to increase the chances of getting one. As such, this is not something that happens overnight but a process that requires time and the right expertise.