Local Search Marketing is similar to SEO in that it is also a process that helps local businesses rank in local searches on Google and other search engines. so that your business is seen by potential clients searching for a local business.
In an age when most people rely on the internet to search for services and products around them, you cannot undermine the power of local SEO.
The odds are raised if you run a lawyer or doctor’s practice within a specific geographical region. This is because long gone are the days when a new customer suddenly appeared at your reception desk. Today, every customer that visits your office or clinic has done some background research and knows a thing or two about your practice.
So, just how important is engaging in local search marketing?
A look at the Local Search Marketing/ Local SEO statistics
Numbers do not lie, and according to the latest statistics by Google, the power of local SEO is growing by the day. An overview of the numbers reveals that:
Mobile devices are the new shopping assistants. Statistics show that than 82% of smartphone users rely on their devices to look for products or services. Most of these search queries are either location-specific or include the ‘near me’ phrase.
Google Map statistics have revealed that 86% of consumers who make local searches use the platform to locate nearby businesses. This demonstrates the importance of Google Maps in local search marketing and that customers will only opt for a practice they can quickly find online.
Close to half of all Google searches are local. General inquiries have significantly reduced over the years and have been replaced with local searches. The numbers are expected to grow in the coming years as more internet users are specifically after information they can use to make a decision.
After conducting a search, 70% of customers who visit a business do so because of the information that they found online. Do you see that great online review or testimonial on your local page? Well, that and the kind of information on your landing pages can directly earn you a new customer.
First-page local search results are what potential customers focus on. Google has proven that over 75% of internet users who make local search queries never go beyond the first page results. If you are looking to dominate your local market, you need to outrank your competitors.
Potential customers who urgently need your services (same-day conversions) will call the business directly using their mobile phones. The efficiency of using mobile phones keeps growing as it gives customers the flexibility of contacting a business or practice with great ease. Therefore, when creating your Google my Business listing, you must ensure all contacts provided are accurate and available during the specified working hours.
To sum it all up
The statistics above are tangible proof that local search marketing has become the central pillar of SEO. This is because it is the only way to optimize business visibility in local SERPs. Therefore, as a lawyer or doctor who wants to enhance your practice’s prominence. Local SEO is the only way to have a grip on the market.
Once you work towards being among the top ranking practices for local searches, you will automatically attract potential customers. This will then give them the power to take action, which will favor your legal or medical practice.
SumoDrive approaches Local marketing in a holistic, integrated, and user-centric manner. We have a team of adaptive and forward-looking professionals who understand consumer psychology and deeply care about customer's needs and desires.
Talk to one of our SEO and ORM experts to come up with a strategy that works best for your company!