Every business must consider its website authority, as this is the only way to determine its overall visibility and rankings in search engines.
But, at a time when Google uses hundreds of factors to determine how high a website will rank, it is essential to focus on the right type of authority. Luckily, SEO experts have saved businesses from the struggle of determining what needs your attention when considering website authority.
The general rule of the industry is to pay attention to domain authority and page authority.
Domain Authority vs. Page Authority
Domain authority refers to the metric that predicts how a site is likely to rank on SERPs. This ranking score ranges from 0 to 100, with higher score numbers showing better potentials of ranking highly. On the other hand, page authority is the score used to measure individual web pages’ ranking strength.
The primary difference between these types of authority is that domain authority focuses on an entire website, while page authority is centered on a specific web page. Nevertheless, they are all calculated based on several factors that include:
As a local business running a garage door service company or a professional running a private practice as a lawyer or doctor, it is possible to increase your website authority. This can be done by focusing your attention on:
1. Creating high quality and optimized content for your website or page
Publishing quality content is the first step to building a strong presence on the internet. Beyond ensuring you maintain content relevance; you need to have optimized content that will attract more traffic to your site or page.
2. Improve internal and external links
Link building is crucial for improving your website’s authority as it helps in directing more internet users to your pages. Both internal and external links must be high-value as they play a significant role in determining your performance against similar competitors.
3. Remove bad links from your website or page
No business should ever embrace link building without taking into consideration their impacts. No internet user will appreciate links from bad/negative sources or those that are broken. Therefore, it is crucial to ensure all bad links are removed from your site and pages.
4. Have a mobile-friendly website with fast-loading webpages
User satisfaction is an important pillar for determining how well a webpage or site will rank on the internet. One way to ensure this is by having a website that has been optimized for mobile use. Your webpages should also be fast-loading to avoid the problems of high bounce rates from potential clients.
Domain authority and page authority are unavoidable metrics for any business that wants to measure how high they can rank on the internet. However, these scores are to be viewed as comparative instead of absolute metrics because they are updated continuously. Still, this does not water down the importance of these scores as they enable you to determine your competence when it comes to search engine rankings.
SumoDrive approaches Local marketing in a holistic, integrated, and user-centric manner. We have a team of adaptive and forward-looking professionals who understand consumer psychology and deeply care about customer's needs and desires.
Talk to one of our SEO and ORM experts to come up with a strategy that works best for your company!