In this digital age, it has become necessary for professionals and entrepreneurs to promote their businesses/practices online. But, what happens when you want to narrow down your market scope and focus more on the local market?
Well, there is a new supplementary in the Local marketing block known as Google Local Services Ads (LSAs) that is redefining how local businesses advertise online.
What are Google Local Services Ads?
Google Local Services Ads is a unique advertising platform that was created to connect locals with businesses and service providers near them. This platform targets specific local industries that include:
Personal injury attorneys
Garage door service companies
Real estate agents
Electricians and appliance repairs
House cleaning and pest control companies
The power of using Google Local Services Ads
As a personal injury attorney or garage door service company, Local Service Ads provide a raised ground for growing your business. These ads are guaranteed to drive more visibility and earn you more clients as they:
1. Prove the legitimacy of your business
Internet users have today become tired of scam pages and businesses that overpromise and under deliver. Google Local Service Ads solve this problem as only businesses that have been screened are allowed to appear on the ads.
As a business that has passed through this mandatory screening, you will have a Google guaranteed mark that gives potential customers the desired peace of mind. This increases the chances of these customers contacting you as the green checkmark proves your business is trustworthy.
2. Appear in the top box of SERP
It is the dream of every business to appear among the top results of search engines. Local Service Ads make this dream come true as they get you to the top box of search results without much hassle.
Forget about the never-ending keyword research or the traditional ad testing; once your business has been Google screened, it will start ranking highly. The best part is that LSAs appear at the top box of search engine result pages (SERPs) before the traditional 3-pack ad listing and regular organic search results.
3. Allow a business to showcase their customer ratings and reviews
It is not enough that Local Service Ads come with a Google guaranteed checkmark; they further allow you to highlight your positive reviews and ratings. Nothing guaranteed value to a first-time customer than a business that has been Google screened and has five-star ratings from past clients.
4. Provide value for money
Unlike other advertising platforms, Google Local Service Ads helps you control your advertising budget as you only pay for results. This is because it operates on a pay-per-lead model where a business is only charged for the most qualified leads. You will also enjoy Google’s cost-per-lead transparency plus the flexibility of having a monthly budget cap.
Focused marketing and advertising is the only way to stand-out as a local business with a specific customer target. Google Local Service Ads offer the ultimate win-win formula to actualize this without stretching your advertising budget. The best part is that compared to other advertising options, it is impossible to beat the many benefits that come with this service.
If you want a strong local presence as a personal injury attorney or garage door Service Company, it is time to consider Google Local Service Ads.