Personal Injury Lawyer SEO– Guide to Winning Google Search

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Personal Injury Lawyer SEO is an easy way to drive clients to your legal practice on a regular basis. In this article, we will detail how to capture as many leads as you can with SEO. With the number of law firms on Google, it can be difficult to stand out, even in local searches. With billions of searches happening on Google and Yelp, it’s where the general public start their routine online journey. But when people search online, they rarely go past the first page of the highest 10 results. This leads to fierce competition for top rankings, especially for important keywords. And if you’re not ranking within the top 10 on Google, your competitors are already making the simplest use of that chance.

What is Personal Injury Lawyer SEO?

Personal Injury Lawyer SEO is a digital marketing practice, used to grow and enhance the organic search traffic to your law firm website. With a combination of SEO content, technical SEO, and off-site optimization, your law firm’s website will be poised to climb to the top of the search results. This means more quality leads and more cases!

How Personal Injury Lawyer SEO Can Help Your Law Firm Grow?

Organic search is a huge part of your website’s performance. Without it, how will people find your firm?SEO is the way we improve your search engine rankings for words and phrases relevant to your legal services. We do this with plenty of research, content, Lawyer Reputation Management, and off-page SEO. This ensures your website gets in front of the people that are searching for your services while sending trust signals to visitors and search engines. When people see your site as trustworthy, they’re more likely to learn more, schedule a consultation, and/or become a client.

Tip 1: Ensure you website is mobile-friendly

When it comes to SEO for Personal Injury Lawyer, mobile-friendliness is crucial. Is your website mobile-friendly? Does it look good on smartphones and tablets? Over 62% of Internet users now access the Internet via a mobile device. (Source: Statista). In other words, if your website is not mobile-friendly, then you are missing out on up to 62% of prospective new clients! That’s a big
percentage to miss out on. You can check for free with Google’s free mobile-friendly checking tool

How can I increase the speed of my law firm site?

 increase the speed of my law firm site

After the audit you shroud fix the issues.

  1. Enable compression.
  2. Minify CSS, JavaScript, and HTML.
  3. Reduce redirects.
  4. Remove render-blocking JavaScript.
  5. Leverage browser caching.
  6. Improve server response time.
  7. Use a content distribution network.
  8. Compress and optimize images.
  9. Utilize CDNs and remove unused scripts/files
  10. Choose the right hosting option for your needs.

Tip 2: Create a Google My Business Profile for your Law Firm.

In terms of Legal marketing for Personal Injury Lawyer, this is one of the best (and free) things you can do. Google often places a map at the top of search results. In order to appear on this map, you need to have a Google My Business (GMB) profile. Not only is the profile free to create, but it also provides great statistics, such as:

  • The number of calls to your practice via your GMB profile;
  • Number of people who asked for directions to your practice;
  • The number of people who viewed your profile.

To create a Google My Business Profile, simply click on the following link, then follow the instructions: 

 create a Google My Business Profile
Google My Business Profile
There are a few tips for Google My Business.
  • First, make sure you have updated your profile with as much information as possible.
  • Update your Open Hours.
  • Optimize your business description.
  • Fill out all of your service cities.
  • Fill in the practice description;
  • Add good quality images to your profile.
  • Respond to reviews regularly.
  • Upload content Regular basis On Google
  • Get Regular Reviews from Happy Customers.
  • Your profile should be fully filled out with a profile photo and everything.
  • Keep you up to date with your Google Screened status for yearly renewals

Tip 3: Lawyer Advertising on Yelp

If your business is already on Yelp, you have likely noticed that your business page also hosts links to your local industry competitors. These competitors have opted into Yelp’s advertising program that enables their businesses to appear on your business profile page. This is Yelp’s attempt to provide a seamless experience for its users. If you signed up for Yelp Advertising, your business will appear in your local competitors’ page as well. Targeted local advertising Yelp Ads puts your business in front of consumers nearby who are looking to make a purchase. 

Check out Yelp SEO Trick.

Tip 4: Online Reviews Play a Big Role in SEO for Personal Injury Lawyer

When addressing SEO for Personal Injury Lawyer & ranking first on Google make sure you have a testimonials page on your website. Make it a right blend of what we call “first party” reviews, which are those that people have given straight to the practice and third-party reviews, which are pulled off sites like Google & Yelp.

Tip 5: Flow the Google Webmaster Guidelines

Following the General Guidelines below will help Google find, index, and rank your site. Nearly 90% of all online searches are conducted through Google, which means it is important to follow their guidelines and principles for search engine optimization.

  • Ensure that all pages on the site can be reached by a link from another findable page. 
  • Design, write and produce web pages to benefit the end-user, not just the search engines
  • Use honest marketing tactics, avoiding deceiving content or spam
  • Avoid using tricks that will boost your ranking, but appear unhelpful to users
  • Place an emphasis on what makes your attorney website engaging, valuable, and unique
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Tip 6: Develop relevant, original content

You can easily start producing content and supporting your local SEO keywords with original blog articles. A blog raises your opportunity to rank high on search engines and also creates trust in your firm. Potential clients like doing research, and having a blog would answer questions that somebody would have. Maintaining a blog also allows you to showcase what topics you focus on, further allowing you to face out from the competition. Each blog post may be a chance to solidify yourself as an inspirational leader and build your legitimacy. It is also an excellent thanks to getting visitors to repeatedly return back to your site after you post new content.

Tip 7: Use local directories

sing websites such as Yelp, AVVO, and Superlawyers will connect your website with a physical location, helping your website rank higher on local SEO. Having your firm on these websites will also increase your credibility. It is not uncommon for potential clients to use a local directory to find a legal firm. Claim your business in the top legal citations sources:

Attorney DirectoryDRRef domains (Dofollow)Total KeywordsTotal TrafficType
FindLaw90105,6663.4M3.4MFree/Paid
Avvo9039,4731.2M628KFree/Paid
Super Lawyers8922,407538K843KFree/Paid
Justia8870,5405.9M3.3MFree/Paid
Martindale8521,015417K218KFree/Paid
Nolo8538,9871.6M2.5MFree/Paid
Lawyers.com8220,7851.1M691KFree/Paid
HG.org7912,286549K456KFree/Paid
US News (Lawyers)789370K136KFree/Paid
Lawyer.com742,983283K119KFree/Paid
Legal local directories

Tip 8: Build Backlinks to Your Law Firm Website

Link building is what separates a good SEO from a great SEO. One of the best ways for an attorney to start getting visibility and backlinks is by leveraging the press. A strong backlink profile is essential for your website to rank highly in competitive markets. You should continually be coming up with creative ways to build impactful links to your website, including:

  • Community sponsorships
  • Local events and promotions
  • Scholarship contests
  • Guest authoring on legal blogs and publications

Taking the time to implement our top Personal Injury Law firm SEO tips can significantly improve your SEO, driving more traffic to your website, which means more connections with clients. Take advantage of these tips to stand out from the competition.

Sumon is the CMO of the SumoDrive SEO company. He has over 8+ years of experience in the SEO and ORM industry.

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