Local Search Marketing Tactics Increase Revenue in Your Law Firm Business

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How To Increase Revenue with Local Search Marketing?

Your target audience now spends at least 4 hours online a day, when they need a lawyer, 50% of the head to Google rather than the Yelp. Over 80% of them want to get their inquiries replied and find out about your law office through Yelp as opposed to advertisements, and they as often as possible do their exploration on Google and YELP. Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers.

The best strategy really depends on your goals. If you’re looking to generate clients quickly I would point you to Google My Business and Yelp SEO. Now since there are a lot of advertisers in the PPC market this may not come cheap, that’s why I also encourage a strong local and organic strategy. Below are examples of the “personal injury lawyer” you have on a typical Google search.

If you have a physical office in the area you’re trying to rank in you’re eligible to rank in the 3 pack (shown below). These show up for over 50% of searches. It will take time for you to overcome the competition here, but when you do you will know because your phone will start ringing.

Local search marketing

How To Improve Your Yelp and Google Places Ranking?

  • You should already have a consistent NAP (name, address, phone number) listed here and across your other local citation properties.
  • Your profile should be fully filled out with a profile photo and everything.
  • Optimize your business description.
  • Optimize your specialty section.
  • Fill out all of your service cities.
  • Upload keyword-friendly pictures regularly.
  • Make sure your business information is correct.
  • Respond to reviews regularly.
  • Upload content Regular basis On Google and Yelp.
  • Try to Remove Negative violate Reviews.
  • Get Regular Reviews from Happy Customers.

If your law firm is a local area base then you must be well optimized for local searches and keywords. We’ll ensure a consistent, accurate, and reputable presence for your firm across the local search ecosystem. This work includes:

  • Yelp SEO and Cleanup
  • Google My Business page optimization
  • Manual citation building & Citation Cleanup
  • Review generation strategy & Management
  • Execution of local link and citation building initiatives
  • Negative Reviews Removal From Google, Yelp, and AVVO

Talk To SumoDrive
If you’ve gotten this far, it’s time to take the next step. We want to work with law firms who understand what we do and have a passion for success like us. If you think we might be a good fit, let’s talk.

Sumon is the CMO of the SumoDrive SEO company. He has over 8+ years of experience in the SEO and ORM industry.

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