Local Search Marketing Tactics Increase Revenue in Your Law Firm Business

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How To Increase Revenue with Local Search Marketing?

You want your law firm website to attract potential clients to your practice areas through internet marketing tactics like Local Search Marketing. Your target audience spends at least 4 hours online a day when they need a lawyer, 50% of the head to Google rather than the Yelp. Over 80% of them want to get their inquiries replied and find out about your law office through Yelp as opposed to advertisements, and they as often as possible do their exploration on Google and YELP. Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers.

The best strategy really depends on your goals. If you’re looking to generate clients quickly I would point you to Google My Business Optimization and Yelp SEO. Now since there are a lot of advertisers in the PPC market this may not come cheap, that’s why I also encourage a strong local and organic strategy.

WHAT IS LAW FIRM Local Search Marketing?

Lawyer Local Search Marketing is a practice that details exacting techniques and digital marketing strategies designed to bring in more qualified traffic to your law firm website through top-ranked positions in Google for transactional keywords visitors use to find attorneys. Attorney Local Search Marketing works by enabling your law firm to be found online by the people who are looking for your services. It is the practice of optimizing your website for keywords that your potential clients are searching on search engines like Google.

How a Law Firm SEO Expert Can Help Lawyers?

If your law firm is a local business then you must be well optimized for local searches and keywords.

Legal DirectoriesAvvoYelp, Superlawyers, and more sites with directory listing features help build online visibility for your law firm.

Social Media. SEO and Social Media can work together. An expert should know how to increase social shares organically through content marketing.

Local SEO knowledge. Clients of law firms are primarily on the local level. A law firm SEO expert needs to know Google My Business, and how to get your law firm in both the local listings and organic search results of Google.

GMB Optimization. GMB optimization Expert helps your Google listings thrive in local search results. Law Firm SEO Expert will perfect your Business Profile. We ensure your listing is 100% accurate, has the best categories, all possible attributes, is linked to an optimized landing page, precise map pin location, and more!

Keyword Research. Law firm SEO experts know that each detail of your law firm’s success begins with optimized and targeted landing pages for each practice area that allows Google to categorize your website properly. so you can be found during keyword searches implemented by local traffic.

Create Content. According to Moz’s latest research, link signals make up 27% of the ranking signals that Google uses to determine search results. So, one of the best legal SEO “hacks” is to get related blogs to place links on their site that lead back to yours. This practice is called link building.

Let’s take a look at the Google My Business results for personal injury Lawyers. If you have a physical office in the area you’re trying to rank in you’re eligible to rank in the 3 pack (shown below). These show up for over 50% of searches. It will take time for you to overcome the competition here, but when you do you will know because your phone will start ringing.

Below are examples of the “personal injury lawyer” you have on a typical Google search.

Local search marketing

How To Improve Your Yelp and Google Places Ranking?

  • You should already have a consistent NAP (name, address, phone number) listed here and across your other local citation properties.
  • Your profile should be fully filled out with a profile photo and everything.
  • Optimize your business description.
  • Optimize your specialty section.
  • Fill out all of your service cities.
  • Upload keyword-friendly pictures regularly.
  • Make sure your business information is correct.
  • Respond to reviews regularly.
  • Upload content Regular basis On Google and Yelp.
  • Try to Remove Negative Reviews.
  • Get Regular Reviews from Happy Customers.
  • Keep you up to date with your Google Screened status for yearly renewals

Talk To SumoDrive
If you’ve gotten this far, it’s time to take the next step. We want to work with law firms who understand what we do and have a passion for success like us. If you think we might be a good fit, let’s talk.

Sumon is the CMO of the SumoDrive SEO company. He has over 8+ years of experience in the SEO and ORM industry.

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