2022 Predictions for Attorney Marketing that Your Firm Should be Aware of!

As 2022 approaches, the internet is full of predictions for upcoming trends. Is your firm aware of what Digital marketing trends might affect your search engine results or your page ranks? we’ve had our eye on the trends for quite some time and have the predictions for what your firm should be focusing on in 2022.

2022 Attorney Marketing Trends

In 2021, we saw a lot of changes to search engine algorithms. Which really changed the way internet marketers, and attorney marketers, reached out to their prospective clients.  In 2021, many of the old spammy techniques that used to encompass SEO were abandoned because of severe penalties.  As the algorithm changed to meet internet visitors’ expectations, internet marketers changed their behaviors as well.  In 2022, we’ll see some big changes on the horizon and go further down the road with others, including:

Google Local Services Ads.

In 2021, we saw a lot of changes to Local Service Ads algorithms. As a personal injury attorney, Local Service Ads provide a raised ground for growing your business. These ads are guaranteed to drive more visibility. It is the dream of every business to appear among the top results of search engines. Local Service Ads make this dream come true as they get you to the top box of search results without much hassle. If you want a strong local presence as a personal injury attorney, it is time to consider Google Local Service Ads.

Personalization marketing. 

When the search engine algorithms changed. They began ranking websites according to content that was assumed most valuable to the internet visitor.  What this meant was that suddenly, despite sites’ work to build up their page ranks. The most relevant and top results in search engine queries could instead result from sites where the user is connected.  Search engines began using these personal connections and social media to enhance the users’ experience.  This trend will continue in 2022 as search engines struggle to capture users’ attention. The sites struggle to remain relevant to users.  To remain in these top results, attorney marketers will have to build out the law firm’s connections online to reach as many people as possible with their content.

Local Search Marketing/ Local SEO

In 2021, Local SEO marketing became the new buzzword for online marketing. Numbers do not lie, and according to the latest statistics by Google. The power of local SEO is growing by the day. An overview of the numbers reveals that. Google Map statistics have revealed that 86% of consumers who make local searches use the platform to locate nearby businesses. This demonstrates the importance of Google Maps in local search marketing and that customers will only opt for a practice they can quickly find online. The statistics above are tangible proof that local search marketing has become the central pillar of SEO. This is because it is the only way to optimize business visibility in local SERPs. 

Social media sharing. 

Social media sharing really hit the spotlight when search engines started ranking this content higher.  What internet marketers found was that social media shares were deemed more valuable to search engines because the number of people resharing an item communicated its increased value. Attorney marketers will start scrambling to create more valuable and shareworthy content to keep up with this emerging trend.  Gone will be the old formulas and in their place will emerge more newsworthy and timely items to highlight attorney services.

Content marketing.

In 2021, content marketing became the new buzzword for online marketing. Attorney marketers have embraced the idea somewhat. but in 2022, will begin to churn out more content to highlight law firm’s goods and services.  Attorney marketers will begin to be more active across the internet, churning out articles, social media content, press, and blogs.

Public relations as SEO. 

2021′s hits to SEO strategies online didn’t knock out the genre altogether.  Instead, SEO has been reimagined as a part of public relations.  Attorney marketing public relations departments will now be publishing releases that are keyword rich and looking to gain valuable backlinks from these items. Replacing many of the old SEO techniques that used to gain the same links. Public relations will come into focus as a valuable tool to create that buzz a law firm needs for their successful attorney marketing.