American Choice Van Lines is the moving company to trust for your local or long-distance move. As a family-owned and operated moving company, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To avoid over-targeting existing visitors.
First, considering the target audience and the niche, we had to come up with a trending or evergreen topic that could be updated every year. Moreover, we had to ensure the web traffic would not be affected after a year of publishing the original content. Second, we targeted the broad keyword “American Choice Van Lines” and needed to get it ranked for the target audience based in the USA. Third, we needed to create long-form content that would resonate with the Nationwide Long Distance Moves of the target audience.
We used various tools, such as Google Analytics and Ahrefs, to identify and study the trending content in the Nationwide Long Distance Moves niche driving a healthy amount of traffic from the US. This detailed research gave us a good impression of the audience's behavior, flow of the content, queries of the target audience, year-long trends that target audience likes, and bloggers who use the content as a resource, as well as for traffic. We prepared a complete draft of the content based on our keyword research and the information of the niche and target audience behavior.
From The Client
“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”